Marketing

I build audiences that convert—and I know how to turn attention into revenue.

At Two Hands Four Paws, I led marketing strategy across social, digital, and community engagement for both a for-profit rehabilitation clinic and its nonprofit foundation. My focus wasn’t just growth—it was qualified growth that drove bookings, donations, and long-term loyalty.

Results:

  • Grew social media audience by thousands of highly engaged followers, creating a consistent pipeline of new clients, donors, and rescue supporters

  • Increased organic reach and engagement through emotionally driven storytelling, behind-the-scenes content, and real patient success narratives

  • Built campaigns that directly supported patient intake, fundraising initiatives, and brand authority in a highly competitive Los Angeles market

  • Helped position Two Hands Four Paws as a category leader in animal rehabilitation, wellness, and rescue support—not just another clinic

What I actually do (not just “marketing”):

  • Develop content strategies that align with revenue and growth goals

  • Translate complex services into clear, compelling messaging

  • Build trust-driven brands in emotionally sensitive industries

  • Connect storytelling to action—appointments booked, donations made, communities activated

I don’t chase vanity metrics. I grow audiences because audience growth is leverage—and leverage makes money.

Operations

I fix what’s inefficient, build what’s missing, and scale what works.

At Two Hands Four Paws, I oversaw day-to-day operations for a 30+ person team, managing the systems that keep a high-volume, high-stress organization functioning—and growing.

My operational leadership directly supported revenue, retention, and sustainability.

Scope & Impact:

  • Managed staffing, scheduling, and internal workflows for a team supporting hundreds of clients and patients

  • Built and maintained operational systems across HR, scheduling, client communications, and internal accountability

  • Improved efficiency by identifying bottlenecks that cost time, money, and morale—and fixing them

  • Acted as the connective tissue between leadership, staff, clients, and external partners

What sets my ops work apart:

  • I understand frontline reality and executive priorities

  • I design systems people actually use

  • I optimize for sustainability—not burnout

  • I can step into chaos and create structure fast

Operations isn’t about control. It’s about making growth possible without breaking the organization.

Where Marketing & Operations Meet (And Why That’s My Edge)

Most people can do marketing or operations. I do both—and that’s the difference.

I understand how audience growth impacts staffing, how campaigns affect intake capacity, how brand promises must match operational reality, and how internal systems either support or sabotage revenue.

At Two Hands Four Paws, this intersection allowed me to:

  • Align marketing campaigns with actual operational capacity

  • Prevent growth from overwhelming staff or degrading client experience

  • Turn storytelling into measurable outcomes—appointments, donations, retention

  • Build trust externally while strengthening systems internally

This is what makes me different:

  • I don’t create demand without infrastructure

  • I don’t build systems without a growth strategy

  • I don’t separate brand from execution

I operate at the intersection of story, systems, and scale—which is where organizations either level up or fall apart.

If you’re looking for someone who can:

  • Grow your audience

  • Increase revenue

  • Strengthen operations

  • And make sure growth doesn’t break your business

That’s my lane—and I’m very good at it.